LINEZ Branding

https://www.behance.net/gallery/106969803/LINEZ
Background Overview :
LINEZ is design & construction company (LLC) founded in 2016. LINEZ specialized in engineering, architecture, interior design and construction services. LINEZ have the optimal resources to satisfy the customer's needs with optimal quality, on time.

LINEZ aspire to deliver exceptional design ideas and solutions for clients through the creative blending of human need, environmental stewardship, value creation, science, and art.

LINEZ has already delivered several small scales and large scale projects in the public and social sectors, education buildings including primary and secondary schools, restaurants, commercial projects, and healthcare sector.

Concept :
LINEZ company set Bo Shanab in the challenge of developing a brand strategy that could better serve their clients. So Bo Shanab began with a series of workshops to audit external perceptions and find out how the target audience see design & construction companies. From these perceptions, we identified the key themes that differentiate LINEZ from other leading companies.

The logo is designed by combining the letter "L" with the perspective with the lines, to form the logo that expresses the name of the company and give a sense of geometry in the logo.