Visual Identity | Cedria Investments
Cedria Investments is a family business, so the directions for the Visual Identity project were quite clear.
I selected the following keywords to guide the logo: strength, union, roots and genealogy.
After studying the case, the concept was defined as the Celtic Tree of Life. Then, I created a circle grid so I could try multiple visual possibilities for the symbol, and the final model was chosen after tests and feedbacks.
More by Aline Walendorff View profile
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