Character's Dead

I don't understand why designers call themselves or let other people call them with ridiculous names which only diminish the social importance of the designer's profession. To satisfy the needs of businesses and to get hired, especially in industries whose primary operations are not directly connected with design, designers play along and only confirm the common understanding that a designer is a clown who just changes colours and creates flashy apps. Today creativity doesn't mean anything. Today value is connected with driving profit at the expense of the very people who are the alleged "customer at the center" of solution X. The ramifications of today's meaningless designs are already biting us in the ass but we don't seem to care. As long as we get the paycheck, the rest is details which don't depend on us.

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