Dayton Custom Wheels

The owner of this custom wheel and coating shop in Asbury Park, NJ came to me looking for a t-shirt graphic. Not being able to help myself, I evolved this into a larger brand development project, not only illustrating an iconic image with the attitude Dayton was looking for, but also creating a hand-drawn lettering logo inspired by the slick powdered coating finish Dayton provides to their customers. This project was a blast to work on and I look forward to more opportunities with brands like Dayton Custom Wheels.