Pride.

This is a message to all businesses who change their brand identity to reflect support for pride.

Pride is..
Being allowed to be yourself.
Feeling safe.
Being accepted.
Not being alone.

Pride isn’t..
A brand exercise.
Just an event.
A bandwagon to jump on.

Think carefully before changing your branding.
Ask yourself.. do the actions we take within our organisation allow us the privilege to identify with the struggles of the LGBTQ+ community?

Your actions and responsible business practices reflect your support. Displaying a symbol of pride that has deeper meaning to millions does not.

Become rainbow when you deserve to be. 🌈