Ardmore Ceramics

While at Politburo, I got the opportunity to build, design and influence the digital experience, both UX and UI, of Ardmore Ceramics, an iconic African ceramics cooperative, based in KwaZulu-Natal. As a brand, Ardmore Ceramics wanted to move into a space where they were not seen just as ceramists but as producers of luxury goods and art — and their digital presence had to reflect this brand evolution.