Aptible Mark

Here's a look at the Aptible mark. Put simply, it's an abstract letter A with an arrow in the negative space.

But this shape can and hopefully will represent much more. Because Aptible is a trusted advisor, working with startups to help them design, operate, and maintain their security management, the pieces around the arrow represent how Aptible comes alongside startups to lead them beyond compliance. It's not just about passing an audit or meeting requirements, it's about moving past those complexities and actually focusing on bringing a new idea to market.

Early on, we hit on the idea of wayfinding and how Aptible is like a wayfinding experience. This really resonated with the team so we continued to use and push this metaphor throughout the entire identity.

They launched yesterday, and in celebration sent boxes of swag to their customers. I had the pleasure of seeing this thing show up on my door yesterday. So cool! Check out the attachment to see it.

Check out their site for more info!