Caribou Coffee
Full project on Behance: https://www.behance.net/gallery/51601097/Caribou-Coffee-Rebrand
The Caribou Coffee rebrand brings the company back to its humble beginnings. A simplified caribou icon along with supporting geometric elements tell stories of adventure and discovery. Caribou’s playful and eccentric packaging demands closer inspection from its users and creates a distinctive style that separates it from the competition.
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