Moodboard Juxtaposition

A moodboard where first-class service and high-end craftsmanship meet. A contrast between dark and rich to light and fresh – the final landed as a mashup but the dark version is my favorite.
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Each image has a rationale behind it that directly relates to the company – which is in the process of being refreshed to better reflect their aspired look.

Created for a client at SDCo.