Lambert Law Brandmark

Lambert Law is a firm in Victoria BC that specializes in personal injury law. The goal of the brand was to stand out from the massive number of injury firms in town while still looking credible.

The solution was using a very sophisticated tone of purple and a logomark composed from two overlapping Ls that convey the shape of a medical cross. Its intention was to be used similarly to an asterisk in branded messaging.

The brand took off quickly after launch and ended up receiving the "Best 3 Rated" award that same year.