LPC Construction Primary Logo

This is the final primary logo for LPC Construction! The icon shows the process of building from stick framing on the left to completion on the right. LPC stands for Lime Plaster Company, the original name. The company does a lot of plaster work, so the completed wall on the right represents that plaster work, especially through the color choice.

The green represents the eco-friendly efforts of the company (especially by showing that even the materials used - the stick framing portion of the icon - are eco-friendly), and the serif text stands for its hand-crafted and friendly nature.