Salsero Typeface

New typeface based on a lettering I did almost a year ago during the World Cup. Brazil was facing Mexico so I lettered Mexico on my sketchbook - see attachment.

Last week I decided to turn it into a proper font.

The main thing is playing with dark/light values and having a distinct horizontal line across the lowercase. It's been quite a challenge so far and there are too many points to improve.

I'm really excited about this one.

Thinking of launching it in a Future Fonts model, where people can license before it is really done. If you'd like to receive a heads up first hand, shoot me a DM on instagram @plaudesign.