nVIDIA - proposal

Concept: combining an eye and a computer chip for NVIDIA graphic cards manufacturer. The isometric design of the processor and the eye shape in the middle create an optical effect, that like the chip is coming from either side, depending on where your focus is. This focus switches and creates a kind of movement in the perception of the viewer.

The original NVIDIA letters have the "n" in the same height as the other, giving it a flat read. By lowering the "n", the name instantly becomes a visual rhythm and accentuation when you read it.