PROCESS_PRACTICE

Everything is Connected.
The order and process of design helps new companies get started. But it’s only with practice, inventiveness, experimentation and constraints that you can call yourself a brand.

A brand needs to be able to nest the concept within the larger ecosystem that relates to it. It’s about recognizing a project as a design problem and then deciding on the people, tools, techniques and processes to use to tackle it.

This ability develops with practice. It requires using intuition, appropriate tools and developing new techniques for the challenge at hand.

This is PROCESS_PRACTICE.

processpractice.com