Eizzy - The Hyperlocal Business

This is a logo designed for a Hyperlocal business which caters to everyday needs of the users through an iOS and Android App. Generally, if we see the core business essence of any Hyperlocal venture, it starts and ends with - How fast and efficient it is?
Through this logo, we are trying to bring in the factor of fastness with the lightning in the middle of the logo. This lightning icon was further used as the App icon for App stores. And to bring in bit humane factor, there was a deliberate omission of the structured font from the logo.