TCS Completes 50 Years (Branding)

The IT, ITeS and Digital giant celebrated its 50th year in 2018, which also coincided with the 150th year of the Tata Group. While being employed at Fountainhead Digital MKTG, I worked with TCS and my team to create an identity that would convey the aforementioned in a visual and experiential manner. The result was ‘TCS 50’ – a vibrant, youthful, future-forward and versatile identity that conveyed a broad range of brand propositions, given its diverse industry offerings and specialties. The key visual themes chosen to convey these, were ‘flow’, ‘continuity’ and a broad colour spectrum.