Tripchain Brand Book
Tripchain produces smart OBD plugs. The software - which keeps track of mileages and routes - generates diagnostics while being on the road. To prevent fraud, all the information is safely stored in a blockchain. With this competitive solution for the automotive industry, they want to use the generated data to prevent fraud, improve customer confidence, and save expenses.
Tripchain stores the data of the OBD plug in the blockchain, so that all the data the cars produce is stored safely and it can no longer be tampered with. The app helps Tripchain users to easily save the data of their driven private and business trips.
With the rebrand, we wanted to stay on topic and stay true to what Tripchain is. The new visual identity needed is clear, dynamic, and trustworthy at first sight. To visualize both being on the road and the blockchain, their logo contains visual references. Whilst looking at the logo, you can spot a road in the extension of the ‘T’ and a chain shaped ‘C’.
This is a selection from Tripchain's brand book, in which we collect all the digital assets and guidelines.
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