App for a breast cancer awareness campaign

A couple of years ago, the agency I work for was commissioned by Siemens Healthcare to design and implement a campaign for breast cancer awareness.

Our idea: We launched a worldwide call to upload images using a certain app. These pictures should show how people "pink up" their city and thus create attention for the topic. Siemens Healthcare donated $5 for each image.

In addition, we sent a "pink ambassador" out into the world, which we equipped with various branded materials to spread the pink message even more.

For my portfolio I changed and updated the design of the "old" project.