Peachy Branding Exploration
Here are some early illustrations from our work with Peachy. Looking to make insurance more approachable, we first worked to define a new name for their startup. Peachy was an early winner. We followed that with a visual identity rooted in a strong logotype and an identifiable illustration style.
Props to @Focus Lab team member @Lauren Jones for delivering on the name and @Joshua Krohn for his mastery on the logotype and illustration style.
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