#NeverAlone - Branding

Since this was a social media campaign, I wanted to create a mark that was hashtag based, but in the process of mitosis to show a single object splitting into two.

Developing this brand was all about keeping elements in the process of splitting and evolving. Building a custom font helped streamline the visual language expansion. Working with @Emily Poulin, we built the visual language into stickers, web applications, and more.