New Look - Augmented Reality (AR) Shopping Experience

Augmented Reality Shopping Experiences designed for New Look.

- OOH Advertisement activation
- Retail Portal
- In Store Inspiration

Utilising AR I proposed to activate pre existing touch points to maximize engagement and inspiration.

Through each stage of the customer journey from at home through to in-store I have explored how AR can provide utility, entertainment and assist purchase decisions.

Focus Points:

Ways to wear
Education
Store Experience
OOH