Target Incubator Branding

Target Incubator is an immersive four month program focused on the next generation of entrepreneurs with a business that is better for people or the planet.

I got to handle the branding for this year's event & had a lot of fun with it. I wanted to create a look that was tech-driven, but also felt on brand for Target. The team was wanting something that conveyed the idea of the flame & spark that entrepreneurs have, so we used a bold gradient to drive that idea.

CD: Marissa Shrum