Nook Bedding Brand Concept

This concept is an appeal toward the ethos of "comfort". I wanted to articulate the feeling of being all bundled up and cozy and apply it to packaging in an effort to sell comfort rather than sell a specific product. I was encouraged and inspired by a Target brand called "Pillow Fort" which proved that packaging rather mundane products in a playful manner works. I really liked Nook how it turned out as a proof of concept.