Designer suite for wordpress

Project title: Designer suite for wordpress

Designer suite for wordpress is the ultimate product designer toolbox for web to print products: T-shirts, signs, post cards, business cards, phone cases, labels etc…

Description: I worked on the desktop version of this plugin's website to optimize the user experience. My challenge was to create clear and intuitive interfaces for users. The goal was to allow users to have a clear understanding of the configurator, its use and its different features while allowing them to easily navigate between the different offers offered by the configurator.

My contribution: I worked on the design and structuring of the various interfaces of the following pages: the Landing page and the pricing page.

Design process:
After identifying the user problem, which was the difficulty in identifying and easily navigating between the various offers and features of the configurator, I retraced the user's journey with the creation of a user journey. This allowed me to trace the user's path from the homepage to the purchase. Then I create wireframes. After feedback from the user test and my team, I opted for a neutral colour with a touch of blue while respecting the designed graphic chart. For the choice of font, I opted for a modern sans serif font: Raleway.