Rebranding - Uniqlo

During my study at Bezalel Academy of Arts and Design, I created a code inspired by the Chernobyl disaster, which eats the pixels in the picture and turns them into blacks slowly.

With the new design language I created, I re-branded the Uniqlo clothing store. The choice of the Uniqlo clothing store came in order to create a gap between the simple and the disaster.

This is a small piece of the project, hope you'll like it!