Python Safety - Logo Design Concepts

After a bunch of sketches and about a dozen of iterations, the client has made a decision. Part of the reason why they chose one of my earlier concepts - as shown large on the left - was because the earlier iteration just stuck better with everyone on the team. Despite many of my attempts to correct a bunch of technical imperfections, they simply wouldn't allow me to make any more changes and stick with the earlier one instead - again shown large on the left ;)

After I dug deeper into my ideas and a few attempts trying to push my favourites - as shown large on the right and bottom right - they gave me a light-hearted kick in the pants to send me on my way to wrap this thing up in order to move on to the next episode of their brand identity project: typography within the next month.

So far so good. No matter how many variants I can poke a pencil at, it just won't work when everyone on the team feels comfortable with the other. And chances are that it will do the same with their audience too.

Gert van Duinen - contact@cresk.com
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