Lettering Merge
A recent opportunity presented itself when a client gave me a screenshot from a font from Dafont while showing interest in one of the custom lettered proofs I did. It's not uncommon for clients to ask for a happy medium between two proofs or styles. The two were close enough in style (geometric, bold, 70s inspired photolettering) that I really got "on board" with the request. I came up with the bottom logo as a solution to redraw the lettering and combine the styles without compromising the aesthetics of the original proposed logo (top). Let me know your thoughts...
View all tags
Posted on
Jul 22, 2012
More by Alex Sheldon View profile
Like