Ideal Physio Branding

Ideal Physio is a Specialist Physiotherapy Clinic located in the heart of Leeds City Centre.

The brief from Ideal Physio was to create a powerful, playful and engaging brand that was directed to a younger target audience. Their focus was sports injuries, therefore, they wanted an energetic brand. Yellow provokes this, whilst purple reflected the wisdom they provide. The brand mark and language shows connectivity and movement within the brand.