Hashdash - Grid Design

There is something very important that i see a lot of Logo Designers overlook - and that is how much it matters to have a logo on the correct background - either it be light or dark.⁣ ⁣ Let's say this mark for example, it's true beauty is seen on a dark background because the gaps below the arrow turn into shadows, making the arrow subtly pop.⁣ ⁣ By the way, this logo is my favorite of the month, can't wait to show you the full brand identity! Stay tuned 👊