Coco Collection

Brand identity for Coco collection

Coco is a local fashion store that is based in Valladolid, Spain. Focused on delivering a unique and affordable product to its customers since it launched in 2018. With a target audience of mostly female within the age range of 15 to 30yrs.

They wanted a sophisticated and unique brand identity that will stand out amongst competitors.
For this design I decided to design a wordmark. I made the custom type using just circles as you can see from the grid.

The crazy part about make custom type is getting the perfect kerning (letter spacing). I'm not an expert in typography but I think I finally got this right.

What do you think about this design? Do you think it works well in representing the brand? Feel free to drop your honest feedback in the comment section. Thanks -
-
Looking for a new Logo or Visual Identity? Get in touch with me via DM or Email for a commission