My New Belgium Vertigold Concept which became Mountain Time

In 2018, I was hired as a freelancer by an agency to work on a new beer can design for New Belgium Brewing in my home city of Fort Collins, CO. As a die-hard local fan of not only New Belgium beer but New Belgium's people, it was a dream-come-true project for me. The concept I was working on at the time was called Vertigold and I did most of the design work while in the New Belgium Liquid Center (tasting room).

We got pretty far into the project, but for various reasons the project was cancelled with the agency. I was fully paid for my work and moved on from there. In April of 2019, I was excited to see that New Belgium had moved forward with the beer under a new name and were using my line-work (which they owned the rights to) on the can. Through some friends at New Belgium, I got connected with the Creative Team and was able to share the story and inspiration behind the design and to let them know it was a local guy who had done the original line work. So, go buy Mountain Time Premium Lager (if you live in Colorado and are of legal drinking age :) ).

Original concept posted with permission from New Belgium.