delfortgroup.com - Storytelling - Intro Animation

I’ve recently worked on a couple of concepts for our client delfort for visualising a storytelling website which explains what impact their products have in your daily life. Unfortunately this concept didn’t make it but I would like to explain you my thoughts about it.

I have used elements that take up the basic form of paper but also the ones of the logo signet. The intro animation picks up on the movement of the time of day.

The theme gave me the idea of consciously highlighting the time of day while merging urban life. In addition, there are graphic elements, such as the clock in the background, which once again intensifies the daily routine in combination with time.

In the background is a dark blue with a paper texture, which provides peace and does not distract from the content of the story and creates association with the products. All this in combination with depth and blur, lets the visitor dive even more into the story.

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