Local Roots Logo CBD Logo Oil Logo Cannabis Logo

Did this for a real estate business who’s owner is opening a store that will sell branded cbd oils called Local Roots. The cannabis industry these days is booming and it’s a huge thing now.
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They had a different variety of values, target customers and goals in the game. It was difficult to find the right solution because of 3 main targets that differ a lot from each other like the wellness industry, the young audience who are into vaping/ subculture, and the whole theme had to be design in a British gastric pub style that compliments the older audience. Needed to be friendly and comfortable for the older audience and bold/ reckless for the vaping audience.
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After a numerous of attempts they ended up wanting a logo that has roots in it so we took a new direction and created an illustrative approach that is more artistic looking. It’s square and it has the idea of an art in a frame 🖼.
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It has different functionalities and it adapts in specific areas in the brand, packaging and audience. We knocked out the question how can this be translated to different niches and function on pro as/ packaging materials.
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