Dropdead

Undergraduate Interdisciplinary work carried out for the Centro Universitário Belas Artes.
The theme chosen for this project was "rebranding" of an existing brand and present in the market. The skateboard shop, clothes and derivatives of the urban lifestyle, falls dead.
The interest is in achieving the interests of the appreciation of the culture and the art of the street. We want to know how we can attract this audience to a potential name of the national market.
To that come well, go to the roots of urban culture and the independent industry is in the market of consumer and industry. Which made people feel part of the skate universe and wanted to define themselves with it.