Dixie Chick Neon

Our client wanted to create something that was rooted in quality but didn’t take itself too seriously; the brand had to be youthful, eye-catching and able to speak to multiple demographics, including the local student population. We helped define this strategy and then execute the name, brand identity, tone of voice and all assets, including signage and externals.

Full project here:
https://savedbyrobots.com/our-work/dixie-chick/