Fegnion - magazine ads

Magazine ads for Fegnion - a raw cat food company from New York-Queens. The Fegnion cat was presented as a chic cat from New York that is very self-aware. Fegnion cat knows who she is, and she is ready to claim her real nature of obligate carnivore.

Each cat on visuals has a look of a hunter coming from the dark. This dark hunter look emphasizes the cat nature we strived to in a campaign.