LASIK Creative Collection

So, instead of uploading a million different email creative sets, I figured I'd get it all in on one post. Here is the highlight set. In the attached, you'll see how some of the creatives work for desktop and mobile.

THE MARKETING GOAL:
Over the years, the goal was to create empathy for people with glasses, like me. It was to help people get a glimpse of how they can elevate their life by being free of glasses. Year after year, it's been about making small tweaks to continue to improve the look, the messaging, and the results. I hope it inspires.