Five Elements Yoga

During the development of a new brand and website for the College of Yoga Therapy (COTY), a special consideration came into play. The college wanted prospective students to see a visual representation the relationship between their style of yoga therapy and the five elements and energy meridians of Traditional Chinese Medicine – a theory that is the foundation of all their courses and programs.

COTY wanted a graphic that would provide an overview of the lifestyle elements governed by their ancient approach to wellbeing (seasons, yoga postures, nutrition, energy flow, etc.), without overwhelming the eye with information.
After gathering information from the client, extensive research on the topic, more back-and-forth evaluation, and multiple design iterations, the graphic was finalized as a unique interactive element COTY’s site visitors can now enjoy, explore, and easily understand.

View the graphic on this page.