The Automator

We want to dive a little further into the visual language and branding of the Wrike Collaborate 2018 conference. After discussing the goals and focus of the event together, our creative team came up with a brilliant idea that started our exploration into new styles of imagery and illustration: hands. Hands perfectly represent interaction, collaboration, and creativity— all major themes of the Collaborate conference.

We based the posters off of real people: the Wrikers. Our team of real-life superheroes inspire each other and accomplish incredible things every day. The Collaborate visual brand identity highlights the superpowers that are in all of us, just waiting to be unlocked.

Want to learn more about Wrike Collaborate?