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Since its founding, Sydney’s College of Therapy Yoga had always kept its website attached to that of its public yoga studio. The college therefore had trouble conveying just how career-making its training could be for prospective students. As a nationally distinguished yoga training college, COTY needed a website of its own that would visually and verbally communicate that it was so much more than just another yoga studio or teacher training course.

And so we set out to build COTY an independent brand that would bolster the college’s reputation and professionalism, while highlighting its focus on student support and spiritual nourishment.