Elite Home Theater Seating Brandmark

Elite is one of our most unique clients. Making custom luxury theater furniture for a vast array of clients worldwide, they definitely cater to the wealthy cinephile.

This wasn't so much a rebrand as it was a refresh of their existing brand. The goal was to incorporate a diamond into the crest, as they recently launched their Diamond Elite Certification.

We redrew everything from scratch, making sure to pay homage to the original as much as possible.

If I did my job right, nobody but the most eagle-eyed customers should notice the change outright, but it may just FEEL that much more premium.