Above and Beyond Brandmark

Above and Beyond Roof Demossing Service is a company based in Victoria BC that does exactly that.

Most of the competitors were branded with green for obvious reasons, so we decided to do something a little different. Instead of building the brand around being modern, we built it around appealing to nostalgia, since most of the target market for this client are boomers.

The owner wrapped his truck with seafoam green which really allowed it to stand out on the road. The caricature of the owner and the pun for the tagline really helped sell the fifties style branding.