Occles

Firefly was commissioned to develop the brand and create marketing materials to help promote the company as it established a new product in the marketplace. Firefly art directed a photography shoot with the photographer, Brendan MacNeill, in order to ensure the brand was communicated effectively. The impactful branding was rolled out across various communication channels, including promotional brochures, exhibition displays and product tags. The materials introduce the new brand identity whilst promoting their key products, with the brochure including easy-to-follow images and step-by-step instructions that clearly demonstrate how to use the Occles eyeshades.