Springing Forward TESL London Conference

The annual TESL London conference provides educational professionals in the English language learning community an opportunity for professional development and networking. The theme that year, "Springing Forward" was a play on words since the conference is traditionally held in early spring.

The logo was designed with inspiration drawn from the City of London's branding combined with imagery of a blooming spring flower and people "springing forward" together holding hands using a primary colour scheme. A casual typeface accompanies the playful imagery.