El Mar

A comprehensive rebrand for a local commercial maintenance company, to highlight their expanded range of services.

Our collaborative work with El Mar led us to three strong attributes: The flow of water, electrical wiring and the act of cleaning.

The wave design elements were incorporated into all of El Mar’s print and digital assets, ensuring a strong brand awareness across all materials. The colours were an updated homage to the original brand’s green, which compliment nicely with El Mar’s (more than) 25 years of establishment.