New Wrinkle Publishing Primary Logo

This is the primary logo for New Wrinkle Publishing - a publishing company that focuses on producing experiences through the written word, illustration, and book soundtracks. They are making a new wrinkle on traditional storytelling.

The icon features an umbrella - a nod to their most recent project about a young man who lives under an umbrella - and the umbrella is made up of three pieces which represent the three parts of the business - story, art, and music.

The horizontal lines below represent sound waves as well as the traditional book business that has a new wrinkle being made in it thanks to the business. The handle of the umbrella is also an L for Lynette - the original founder of the business.