Alistair Kelsey logo jewelry logo

Kelsey is a mastermind when it comes to jewelry manufacturing. The style, the jewelry, the presentations are unique, artistic and very high end.
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There was already a symbol ready made, we had to redesign the typeface, the letters. Had to go throw back and forth few times, test them on back-lit neon to see how will this look on the jewelry stores front and then compared the identity with the competition like Swarovski to see what they do different and how they approach these design elements. This is not the final version, the final one is a bit different but hey, that’s goes for Kelsey. From my perspective this is the right one, but both ways are good.

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