Veea Building Co.

Veea Building Co. is a high end construction company focusing on residential remodels and renovations based in Louisville, KY.

The idea behind the main mark (V) was to have an identifying element that in some way portrays the idea of the transition of a column from a sketch or an idea to its final form. With an abstract concept, this mark embellishes the whole brand with a complex yet recognizable "V".
My thoughts behind this was to give this brand a refined look—almost hotel-like—which I believe would be very appealing to the intended target market.

Gabriel Reyes-Ordeix
Award-Winning Brand Designer.
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