ShoutExchange Logo Design

SE wanted to put a spin on social media sharing, and came to us for identity and web design ideas. We had a few color and style ideas from the client, but first they wanted a logo. Ideation was fun. They wanted a cool logo that communicated the benefit of sharing. I started with a few metaphors that reminded me of energy, boosting, helping and calling attention to someone else. Fun and friendly with that 'tech startup' feel.