Midas App/Identity Design

Midas is a simple, free iOS app concept that helps you plan out the major investments in your life, starting with getting a College Education. Rather than nagging users for daily updates on expenses, the app uses sound principles of personal finance to set up bite-sized goals for the user, building towards lifelong financial goals such as graduating college, buying your first home, and retirement. Midas uses gamification rewards to motivate users in small chunks towards their lifelong goals.